From 1,800 to 20,000 monthly organic visits
When SEO is built on structure, content strategy, and user intent, growth compounds month after month.
This same methodology can be applied to fertility clinics looking to increase patient inquiries while reducing ad dependency.
~10x
More traffic
-42%
Monthly marketing cost
+45%
More monthly leads
About the business
Nopillo is a french platform that helps real estate investors manage fiscal and administrative obligations under the LMNP (non-professional furnished rental) status. Through automation, expert guidance, and personalized tax assistance, Nopillo simplifies real estate management for landlords across France.
While not a healthcare business, its SEO growth story illustrates how a well-structured organic strategy can transform any niche, including fertility clinics seeking sustainable visibility and patient growth.
The challenge (before)
Lack of SEO structure = stalled growth and wasted marketing spend
Some organic traction
When I started working with Nopillo, they already had some visibility, but it was scattered and unoptimized. Competitors with focused SEO strategies were capturing the majority of qualified traffic.
Paid ads dependency
Like most growing businesses, they relied heavily on ads to bring in leads fast. While that drove short-term results, it also meant high acquisition costs and no compounding visibility once the budget stopped.
Existing content, no direction
The team understood SEO’s importance and had begun publishing content, but without a clear structure or keyword map. As a result, content didn’t attract the right visitors or convert into leads.
Disorganized site architecture
Pages existed, but navigation was confusing, like a library full of books with no catalog. This lack of structure made it hard for both users and search engines to find and connect the right pages.
Results (after)
The SEO strategy implemented for nopillo unlocked a long-term growth engine. One that, with continued optimization, kept increasing visibility, lead quality, and marketing efficiency well beyond the initial collaboration.
The traffic 10x
More users discovered nopillo’s content through targeted, high-intent search terms - growing from 1,800 in 2023 to 20,000 monthly visits in 2025.
The leads 4x
SEO became the main source of qualified leads, rising from ~90 to 500 per month and reducing dependence on paid ads by half.
-42% monthly marketing costs
By shifting focus from ads to organic visibility, nopillo cut overall marketing spend by 42% while still driving 45% more total leads.
Investing in a structured SEO framework helped nopillo generate more qualified leads at a fraction of the cost. Proof that when visibility compounds, efficiency follows.
Want to achieve the same kind of predictable, cost-efficient growth for your clinic?
SEO was a channel we hadn’t fully tapped into before. Once the strategy was implemented, the impact was clear: more qualified leads, lower costs, and consistent growth month after month. It’s one of the smartest long-term investments we’ve made.
From visibility to velocity: 10x organic growth in 2 years
A clear SEO roadmap transformed nopillo’s online visibility – growing from 1,800 to nearly 20,000 monthly visits (estimated organic growth based on ahrefs data).
This surge in organic traffic drove a steady stream of qualified leads while cutting marketing costs by 42%, proving that strategic SEO delivers measurable business growth.
Key Takeaways
Without this SEO strategy
- Growth was dependent on paid campaigns
- Organic visibility was there, but the biggest opportunities weren’t being captured yet
- Marketing spend was inefficient because most of the budget went into short-term visibility
With this SEO strategy
- Organic traffic grew 10x in under two years
- Lead generation became predictable and self-sustaining
- Marketing costs dropped by nearly half
The same framework – structure, content clusters, and trust-building through SEO – can be applied to attract qualified patients searching for treatments, clinics, and fertility specialists without relying solely on ads.
FAQs
Typically, you’ll start noticing consistent improvements within 4–6 months. SEO is a compounding channel, early months focus on structure, technical fixes, and authority-building. Once the foundations are in place, visibility and leads begin to grow steadily month after month.
Yes, but not to the same extent. Paid ads are great for quick visibility and short-term campaigns, while SEO builds long-term trust and sustainable traffic. The goal isn’t to replace ads completely, it’s to reduce dependency and improve overall marketing efficiency, just like nopillo did (-42% costs, +45% more leads).
It’s not about chasing keywords, it’s about building structure and intent-based content. The strategy combines website architecture, content clusters, and internal linking to create a system that attracts and converts qualified visitors.
In short: I turn your website into a lead-generating engine, not just a traffic source.
Absolutely. While the case study features a sort of accounting platform, the same principles apply to clinics:
clear site structure, trust-building content, and strong local visibility.
These elements help you appear where patients search, and convert interest into consultations.
SEO requires an initial investment (typically 3-6 months of foundational work), followed by consistent optimization. The ROI compounds over time - as seen with nopillo, where SEO ended up cutting costs nearly in half while multiplying leads. I can tailor the scope based on your clinic’s goals and market size.
Once the strategy is implemented, the site continues to perform, but growth accelerates when content and optimization are maintained regularly.
Think of it as building an engine: the setup gets it running; ongoing tuning keeps it performing at its best.
Want the same results for your fertility clinic?
Your clinic could be getting thousands of qualified patient visits each month, without increasing ad spend. Book your free strategy call and see what growth you’re missing.
- SEO strategy designed specifically for fertility patient journeys
- AI-powered workflows to scale content fast
- IVF patient – I know your audience
- Free 30-minute consulting session, no strings attached