Insights on Growth, SEO & Patient Acquisition
for Fertility Clinics
This space is where I share how I think about growing fertility clinics in a changing search landscape: beyond traffic, tools, and tactics.
It’s written for clinic founders and CMOs navigating real decisions, not SEO theory.
Featured Insights
How fertility clinics should think about Growth & SEO in the AI search era
A strategic guide for clinic leaders navigating rising ad costs, trust-driven patient decisions, and a search landscape reshaped by AI.
Why patient discovery is changing for fertility clinics
Based on 12 months of traffic data from 14 US clinics, this analysis uncovers a structural shift in patient discovery, and why traditional SEO alone is no longer enough.
Common growth decisions fertility clinics face
SEO vs Paid ads for fertility clinics
Where clinics actually see sustainable patient growth, and where they don’t.
When should a fertility clinic invest in SEO?
A clear way to assess readiness, based on growth stage, budget pressure, and patient demand.
Why fertility clinic content gets traffic but no patient inquiries
Why visibility alone doesn’t convert, and how trust, intent, and structure shape real patient inquiries.
Launching or expanding a clinic: SEO mistakes that delay growth
The most common visibility mistakes clinics make at launch — and why they quietly slow growth for months.
Thinking about your next growth move?
If this reflects the growth questions your clinic is currently navigating, I’d be happy to connect.
Not ready to book a call? Connect with me on LinkedIn.